Any marketing that uses electronic tools that can be used by marketers to deliver an advertising message and measure its impact throughout the customer journey. In practice, digital marketing generally refers to marketing campaigns that can be viewed on a computer, phone, tablet or other device. This can take many forms, including online video, display advertising, search engine marketing, paid social media advertising, and social media posting.

Digital marketing is the act of promoting products and services through digital channels such as social media, SEO, email, and mobile apps. Digital marketing is a process. At Impressive, we want you to focus on growing your business, so our experts are here to do the work for you with our expert digital marketing services.

The internet is far more powerful than it once was; not only in terms of speed, but in terms of capabilities. As society shifts more towards digital, businesses are taking advantage of the online space to reach audiences like never before. Put simply, if your online presence isn’t up to scratch, you’re missing out on potential leads and conversions.

Even if you’ve got the best product or service available, it needs to be able to reach the right people. At Impressive, we offer comprehensive digital marketing services in Melbourne and throughout Australia to target customers, drive quality traffic to your website and increase your sales.

A marketing funnel represents the customer journey: awareness, willingness to buy, conversion, loyalty and advertising. Each stage of the funnel requires a different strategy to engage an audience; That's why we take the time to understand your brand and develop a personalized targeting approach to help you achieve your goals.

Search Engine Optimization (SEO) is an important part of any digital marketing strategy. SEO moves your website up in Google search results and ensures that it is found by an audience searching for your products or services. However, good SEO results don't come overnight. Investing in a long-term SEO strategy developed by our digital marketing experts will sustain your business' online presence, allowing you to grow well into the future.

Digital marketing is a powerful tool that allows small businesses to compete with larger companies by giving them a platform to reach more people than ever before. In today's world, the more exposure you have to prospects and customers, the better your chances of selling. Whether you're selling online or in person, you want to make sure they know who you are and what you're offering. Even on a budget, you can use affordable digital marketing services to achieve your small business goals.

In the world of digital marketing, lead generation is a key metric. This allows you to measure how many new people are signing up for your product or service.

Digital marketing can help you improve your lead generation by making it easier for potential customers to find you and subscribe to your product or service. The more visitors your website gets, the more likely it is that someone will subscribe to your offer. Digital marketing allows you to reach people in all parts of the world. So if someone is interested in your offer, they can find out. Choosing a digital marketing agency that offers a personalized approach to lead generation ensures you are not left behind.

We cannot guarantee a return on investment from your digital marketing campaign and any internet marketing company that does is cheating on you. What we can promise is that our team of experts will work with you to develop realistic KPIs to drive quality traffic to your website and future-proof it.

It's like asking how long a piece of string is. Every business is different and there are different costs associated with digital marketing campaigns. Factors such as your competition, your company's current position in the market, your target audience, and the strategy required to achieve your goals can all affect the cost of your digital marketing campaign. At Impressive, we have experience working with businesses of all shapes and sizes, so you can be assured that your campaign will be tailored to your needs.

Of course, given the versatility of digital marketing campaigns and the myriad goals they try to achieve, the time it takes to see results will vary. For example, search engine optimization (SEO) is a long-term investment that requires patience and refinement before exponential returns can be realized. However, paid digital marketing campaigns such as Google Ads or social media ads may use consumer information and keywords collected by the respective platforms to provide more immediate results from their campaigns. Depending on industry competition, personal business goals, and available resources, results can be achieved in hours, days, weeks, or months. The differentiating factor will be the skill with which a campaign is run.

With so many digital marketing companies in India and around the world, it can be difficult to choose. But here's the secret; That's not you, that's them. While you can ask the right questions to weed out digital marketing agencies that aren't a good match for you, you need to focus on the questions they're asking you and how well they want to know your brand. You want a partner who not only celebrates your achievements, but who will help you get there and who will not leave you alone even when times are tough. We believe we've narrowed it down to a level where we're willing to listen to your needs and work with you to achieve your goals. You may contact us for more information.